In my childhood, I was strongly influenced by my grandfather, a Japanese confectioner, and I loved design and handicrafts that let me make things freely. In 2003, I studied under a respected jewelry craftsman, and on November 11, 2014, I became independent and founded ainowa. Now, as we celebrate our 10th anniversary, I work as a craftsman who handles everything from design to production, and is always mindful of the needs of our customers.

At ainowa, we create all our pieces with the understanding that jewelry holds a special place in our customers' lives. Whether it's a symbol of a promise, a reward for hard work, or a heartfelt gift, we listen to our customers' wishes and carefully design each piece to give form to their precious feelings. The jewelry we create in this way is not just an accessory, but is sent out with the hope that it will become a source of vitality that supports the person's life.

Ainowa is a custom jewelry brand established in 2014 by Japanese jewelry craftsman Katsuaki Sato. We value Japanese traditions and culture, and carefully handcraft our products using skilled techniques. We aim to create jewelry that will make our customers feel "happy," and to give shape to special moments and precious feelings.